Sandhya Ramachandran

Multimedia Storyteller Community Builder Freelance Scriptwriter Communications Strategist Independent Filmmaker Designer Educator I believe in the extraordinary power of stories

Monday, June 11, 2018

Kaju Kathli Tangram: Design Ideation

In India, sweets are a big deal during festivals and as we grew up, we may not have understood why we celebrated a particular festival, but we surely recalled every one of them with the sweet or savoury associated with it. Hence when it came to designing packaging based around sweets in Bizongo Design Lab, we picked Kaju Katli, our all time favourite. 

In this project, we tried to challenge the stereotypical idea of a diamond shaped/ square Kaju Katli, and decided to have it cut according to what the concept demanded. Another thought that was in our minds was about how all the sweet boxes were discarded once people consumed the sweets. And considering the amount of sweets we consume as a nation, that’s a lot of boxes we are talking about! So we began thinking in a direction that attracted interactiveness in packaging so that people see value in retaining it. We wanted something unique and with an element of fun that usually went hand-in-hand with festivity, and that is when we hit upon the idea of tangrams. A Tangram is a Chinese geometrical puzzle consisting of a square cut into seven pieces which can be arranged to make various other shapes.

What could these Chinese puzzles have anything to do with Kaju Katlis? Nothing until now, but there are many advantages this presents. Firstly, it is great that once the sweet is consumed, the packaging becomes an interactive plaything. Tangrams are for all ages and hence transcend to becoming a family game. Received too many Kaju Katli boxes? No problem! The game gets bigger and better. Add the tans and make more interesting shapes out of your imagination.

Another advantage is that these seven tans would divide the bigger box into seven smaller boxes, making it easier to share or allot sweets to a large family or the diet conscious. So we went ahead and prototyped one such box. Challenging convention again, we decided to have a big black box of these tangram sized boxes with a silver ribbon that resonated with the shimmery silver that we usually find on Kaju Katlis. Along with that, a small square insert detailing the game and giving a few interesting shapes that one could try was placed within the box.

I am Sandhya Ramachandran, a multimedia storyteller who helps brands across the globe express themselves through engaging narratives. A passionate advocate of location independence, I believe in changing the way the world works, one story at a time. I hold a Post Graduate diploma in Film and Video Communication from the National Institute of Design and a Bachelors degree in Architecture. Based out of Mumbai (Bombay), India, I have been working remotely for the past 3.5 years. Having co-founded Re.Now,in November 2017, I am also engaged in building the online mentorship platform that will allow you to learn from experienced remote workers to start your location independent life. I would love to connect with brands and creators to explore ways to collaborate.


Post a Comment

Mumbai, India


Powered by Blogger.